Sunday, July 5, 2009

No One Cares What You Had for Lunch: 100 Ideas for Your Blog

No One Cares What You Had for Lunch:
100 Ideas for Your Blog

Margaret Mason | Peachpit Press | PDF | 145pgs| 12mb

4 | Exploit the youth.
Turn away from your monitor, and hunker down with the Legos. Why be a parent—or a cousin, or an aunt, or an uncle—if not to exploit children for blog content? Kids are hilarious and surprisingly insightful. A quick conversation with a five-year-old will yield a dozen more amusing moments than you could call to mind by banging your head against the keyboard. Witness this conversation with my then three-year-old nephew, Trevor:

Me : What do pigs say?
Trevor: …ahh…. Oink! Oink!
Me : What do dogs say?
Trevor: Bark! Bark!
Me : What do elephants say?
Trevor: …aaah…. Prrrrrbt!
Me : What do Trevors say?
Trevor: PLEASE !

100 | Just write.
How many people have visited your site today? More than yesterday? No! Less! Is that because it’s only 8 a.m.? Or is it because people hate that last post you wrote? They definitely hate it. You should take it down. But who do these people think they are? You can write whatever you want! Who are they to decide whether your work has
merit? Still, maybe you should take it down.

Whoa there. Get yourself a soothing cup of herbal tea, and think about why you’re doing this. Most people who blog do not have many readers. And by “most,” I mean that the vast majority of bloggers are writing for their friends and family. If your only motivation is to write for an audience, you may find it tough to maintain the moderate but consistent pace you need to earn that audience.

Frankly, providing a steady stream of content for a few years is one of the only sure ways to build traffic. That means you’ll need more profound motivation than building a readership. You’ll need to love what you’re writing about.

So take a breath, back away from the stats, and make your own list of things that make you want to write. Post about each and every one, and then leave the keyboard in peace.


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